Master of Management (Marketing) CF69
Program at a glance
| Duration: | 1.5 years full-time, 2-3 years part-time |
| Mode & Location: | internal - ROK/BNE/GDC/SYD/MEL, external |
| Courses/Units of Credit: | 9 courses/72 units of credit |
| Faculty: | Faculty of Business & Law |
| Entry: | direct (more info) |
| Accreditation: | not applicable |
| Residential School: | not applicable |
| Practicum/Work placement: | not applicable |
| Exit awards: | not applicable |
| Interim awards: | Graduate Diploma of Management, Graduate Certificate in Management |
| Contact: | Postgraduate Program Advisor 07 4930 9358 |
| International students: | International students studying in Australia must study full-time, on-campus. |
| CRICOS program codes: |
ROK/BNE/GDC - 020772A, MEL - 054486D. The Faculty hopes to offer this program to International Students at SYD in 2005 but must first gain university approval and government CRICOS endorsement. Check the Faculty website for latest information on availability to International Students before making an application. International Student visas cannot be issued without a program having a CRICOS code. |
Program aim
This program caters for students seeking specialist marketing education and training which will permit them to operate as marketing specialists in the international and domestic business sphere. The program combines a comprehensive range of marketing management courses with general management courses.
Program structure
9 courses
| Course Code | Course Title |
|---|---|
| MGMT20124 | People, Work and Organisations |
| Plus three marketing courses | |
| MRKT20019 | Marketing Management |
| MRKT20021 | Consumer and Organisational Buyer Behaviour |
| MRKT20024 | Integrated Marketing Communications |
| Plus four courses from: | |
| MRKT20018 | Global Marketing |
| MRKT20027 | Internet & Electronic Marketing |
| MRKT20025 | Market Research |
| MGMT20112 | Strategy Development & Initiatives |
| MRKT20026 | Service Product Marketing |
| Plus one elective from the postgraduate courses offered by the Faculty of Business & Law or another postgraduate course with approval from the Dean | |
It is recommended that students undertake the course MGMT20112 Strategy Development & Initiatives as late as possible in their program of study.
Check the details
Entry
- a bachelor degree in any discipline from an Australian university or college at a grade point average acceptable to the Dean; or equivalent; or
- a CQU Graduate Diploma of Management, or equivalent.