MGMT20112 Strategy Development and Initiatives

This course is a capstone course designed to integrate all your studies and thus it is highly recommended that it be studied near the end of your program. You will study how to develop missions, objectives and strategies for large diversified companies and organisations as a whole, for strategic business units, and for small entrepreneurial enterprises. You will learn the main principles of strategy in practice, the tools and techniques of strategic planning, industry and macro-environmental analysis, and the assessment of the best strategic choice options. Both competitive and co-operative strategies are covered. You will also cover competitive advantages that can be gained from taking key initiatives, and how to improve your chances of achieving successful strategy implementation.