Study@CQU 2003

Postgraduate Programs

Graduate Certificate in Marketing Management CF97

Duration: 1 term full-time, 1 year part-time
Mode & Location: internal - ROK/BNE/GDC/FIJI, external
Fees: full-fee-paying
Courses/Units of Credit: 3 courses/24 units of credit
Faculty: Business & Law
Entry: direct
Contact: Postgraduate Coordinator 07 4930 9358
International Students: International students studying in Australia must study full-time, on-campus.
CQU CRICOS Program Codes: QLD - 004359E

Program Overview

This program is designed to present specialist education and training in the core elements of marketing management which will permit students to enter a career as possible future marketing managers in the domestic and international business environments.

Entry

Program Structure (3 courses)

Code Course
2 core courses:
MGMT20093   Managing in a Dynamic Environment
MRKT20019   Marketing Management
1 elective postgraduate course chosen from the following list:
MRKT20018   International Marketing
MRKT20020   Advanced Marketing Strategy
MRKT20021   Consumer Behaviour
MRKT20023   Selling and Direct Marketing
MRKT20024   Advertising and Promotions
MRKT20025   Market Research
MRKT20026   Marketing of Service Products
MRKT20027   e-Marketing
MRKT20051   Special Topic in Marketing and Tourism

This program structure will permit suitable students to articulate smoothly into the Graduate Diploma of Marketing Management should they seek to progress their studies further.

Part-time and distance students will study one or two courses each term while full-time students will study 3 courses each term.

CQU CRICOS Provider Codes: QLD - 00219C; NSW - 01315F; VIC - 01624D

This handbook was correct as at: 16-06-2003

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