Study@CQU 2003

Postgraduate Course Information

MRKT20026 Marketing of Service Products

This course focuses on the difficulties of marketing service products and on the differences with marketing goods. A solid foundation of theory is laid on which practical applications can be addressed. The importance of, and integration with, customer service and relationship marketing are also addressed.

CQU CRICOS Provider Codes: QLD - 00219C; NSW - 01315F; VIC - 01624D

This handbook was correct as at: 16-06-2003

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