Master of Marketing Management CF95

Program Overview

This program caters for students seeking specialist marketing education and training which will permit them to operate as marketing specialists in the international and domestic business sphere. The program combines a comprehensive range of marketing management courses with general management courses.

Entry

• a bachelors degree in any discipline from an Australian university or college at a grade point average acceptable to the Dean; or
• a bachelor's degree in any discipline plus a graduate diploma of marketing, management or business from an Australian university; or
• a CQU Graduate Diploma of Marketing Management.

Program Structure (12 courses)

• 6 core courses:

  MGMT20093   Managing in a Dynamic Environment MRKT20019   Marketing Management MRKT20021   Consumer Behaviour MRKT20025   Market Research MGMT20112   Strategy Formulation & Initiatives MGMT20113   Strategy Implementation

• 1 elective management course chosen from the following:

  ECON20024   The Economics of the Asia Pacific MGMT20074   Integrating Organisational Processes MGMT20095   Asia Pacific Business

• 5 elective postgraduate courses of which at least 3 must be marketing management courses

Workshops

There is a non compulsory workshop in MGMT20112   Strategy Formulation & Initiatives. Non-compulsory workshops may be available in other Management courses listed above. Students who need assistance in determining their program of study in this program should contact the Postgraduate Coordinator.