MGMT20074 Integrating Organisational Processes

The purpose of this course is to provide students with an introduction to the processes fundamental to most organisations - how they add value through designing, producing, marketing, delivering and supporting their products and services. Rather than the traditional representation of business as discrete functionally defined activities, this course presents business organisations as integrated systems with all functional areas of the business contributing to each of the various stages of the value chain.

On successful completion of this course, students will be able to:

• critically evaluate traditional perspectives of business processes;
• identify problems with functional structuring of organisations in environments which demand flexibility and customer orientation;
• apply the concept of value-chain analysis to the firm's operations, with a focus on the integration required for efficient and effective operation;
• identify and evaluate recent approaches to improvements in competitiveness of the firm through quality programs related to value-adding.