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Course details
Students study the application of marketing principles and practices to international markets. They learn overseas market evaluation processes, theories of international marketing, concepts of market entry modes, and international marketing plan and strategies.
Course at a glance
| Career: | Undergraduate |
| Credit points: | 6 |
| Requisites: | Prerequisite: MRKT 11029 or MRKT 11028 |
| Student Contribution Band: | 3A |
| EFTSL: | 0.12500 |
Course availability
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