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Course details
This course focuses on the management skills, techniques and strategies needed to incorporate the marketing concept into the framework of world markets. Students will learn how to evaluate overseas marketing activities within a conceptual framework to form a basis for business and marketing decisions, to manage the economic, cultural and physical factors involved, and to plan, organise, develop and monitor international markets.
Course at a glance
| Career: | Postgraduate |
| Credit points: | 8 |
| Requisites: | Prerequisite course of MGMT20093 or MGMT20124 |
| Student Contribution Band: | 3A |
| EFTSL: | 0.16667 |
Course availability
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