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Course details
This course focuses on the difficulties of marketing service products compared to marketing goods. The theory based on the 7Ps of services marketing provides a solid foundation on which practical applications can be addressed. The importance of, and integration with, customer service, service recovery and relationship marketing are also addressed.
Course at a glance
| Career: | Undergraduate |
| Credit points: | 6 |
| Requisites: | Prerequisite: MRKT 11029 or MRKT 11028 |
| Student Contribution Band: | 3A |
| EFTSL: | 0.12500 |
Course availability
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