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Course details
Advanced Public Relations draws on the theoretical information learnt in Introduction to Public Relations to assist the student to develop a professional PR campaign. With a focus on professionalism, students will cover ethics, the use of technology in PR and presentation skills in order to develop their campaign. Students will learn the necessary components of a successful PR campaign including the development of goals, objectives, messages themes, strategies, research and evaluation. Within this course there is an emphasis on ensuring the student is prepared for work in the PR industry.
Course at a glance
| Career: | Undergraduate |
| Credit points: | 6 |
| Requisites: | Prerequisite: 36 units of credit plus COMM11110 plus COMM11007 |
| Student Contribution Band: | 3A |
| EFTSL: | 0.12500 |
Course availability
| Term | Campus |
|---|---|
| 2012 Term Two | FLEX ROK |
Course evaluation reports
Course evaluation results may be accessed using the Course Evaluation application in the My.CQU Portal at http://my.cqu.edu.au
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