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ACCT AINV ALLH AQUA ARTH ARTS AUDV AVAT BIOH BIOL BIOT BLAR BLCN BLOC BLSV BMED BMSC BOTN BUSN CHEM CHIR CNSL COIS COIT COMM COMT CQUN CREA CULT DGTL DNCE DRMA ECOM ECON EDCU EDEC EDED EDEL EDFE EDHE EDSE EDVT ENAC ENAE ENAG ENAM ENAR ENCO ENEA ENEC ENEE ENEG ENEM ENEP ENEV ENIM ENMG ENML ENMM ENPG ENPO ENRG ENSD ENSE ENTA ENTC ENTE ENTG ENTI ENTM ENTZ ENVH ENVR ESSC EVST FAHE FARM FILM FINC FSEH GENE GEOG GEOH GOVP HIST HLPB HLTH HLTP HMGT HMSC HRMT HUMT IEXC INDG JALC JAPN JAZZ JOUR LAWS LITR LNGC LNGE LOTE MARN MATH MBIO MDWF MEDI MEDS MGMT MMST MNTR MQPR MRKT MUSC NHLT NHPE NURS NUTR OCCT OCHS OLTC ORAL PERF PHRM PHYG PHYS PMSC PODI PPMP PROP PSIO PSYC RAIL RELG SAFE SCIE SKIL SOCL SOWK SPCH SREC STAT SWHS THTR TOUR VART WELF WRIT ZOOLEDED20481 Conferences and Events
Course details
This course focuses on the staging of conferences and events as a function of communication arts with specific reference to museums and galleries, fashion design, theatre, music and brands. Students will undertake an evaluation of the process of staging conferences and to acquire the analytical skills for effectively designing, staging, managing and evaluating events at national and local levels.
Specifically, students will critically assess the role of conferences and events in national economies with reference to Sydney, Melbourne and three overseas cities including Las Vegas, Singapore and one other relevant to the student¿s locale. Students will evaluate the brand value of these cities for attracting events with the aim to understand the planning process of a major event. Students will also study how events are organized and the promotion and media strategies relevant to staging events including contingency management and methods to evaluate the effectiveness of events and conferences. Case studies will be employed in these pursuits to illustrate theories and principles relevant to city branding, conference promotions, national media relations and local shopping mall events.
Course at a glance
| Career: | Postgraduate |
| Credit points: | 8 |
| Requisites: | This course has no pre/co-requisites |
| Student Contribution Band: | 3A |
| EFTSL: | 0.16667 |
Course availability
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