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Course details
This course focuses on the role of advertising and design as communication arts with specific reference to the mass media and its impact fine arts, museums and galleries, broadcasting, film, television, fashion design, graphic design, web design, theatre, music, publishing, computer/video games and the production of events. Students will undertake an evaluation of the impact of advertising brand and design in arts communication to acquire the analytical skills for effectively designing promotions for the creative arts.
The course aims to provide a solid reference base for the Arts Administrator concerning the effective advertising of creative brands and designs, to develop critical and creative thinking appropriate for the attainment of the Masters degree, and to apply that thinking to the resolution of complex design problems concerning the role of advertising in arts administration.
Course at a glance
| Career: | Postgraduate |
| Credit points: | 8 |
| Requisites: | This course has no pre/co-requisites |
| Student Contribution Band: | 1 |
| EFTSL: | 0.16667 |
Course availability
| Term | Campus |
|---|---|
| 2011 Term One | FLEX SYD |
| 2011 Term Two | SYD |
Course evaluation reports
Course evaluation results may be accessed using the Course Evaluation application in the My.CQU Portal at http://my.cqu.edu.au
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