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Course details
This course covers the fundamentals of market research including information gathering skills, survey design, analysis of results and research statistics. Experience in dealing with planning and implementation of research and assessment of market research problems. Practical activities include computer applications.
Course at a glance
| Career: | Undergraduate |
| Credit points: | 6 |
| Requisites: | Prerequisite: MRKT 11029 or MRKT 11028 |
| Student Contribution Band: | 3A |
| EFTSL: | 0.12500 |
Course availability
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