Programs & Courses 2010
Student Handbook Home: Edition 1

HMSC13025 Sport Marketing

Course details

The principles and practices associated with marketing of community and commercial sporting services. Special focus is directed toward the skills of service marketing. It is intended that students gain theoretical knowledge and practical skills in sponsorships, public relations, promotions, fundraising and ticketing applied to sport.
It is a requirement of this course to have access to the CQU website and the Internet.


Course at a glance
Career: Undergraduate
Credit points: 6
Requisites: This course has no pre/co-requisites
Student Contribution Band: 3A
EFTSL: 0.12500
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Course availability
Term Campus
2010 Term Two FLEX
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Course evaluation results may be accessed using the Course Evaluation application in the My.CQU Portal at http://my.cqu.edu.au

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