Important Information
Programs
Courses
Residential Schools
International Students
Current Handbook
Glossary
Program Level
Select Study Level Undergraduate Postgraduate Bridging and Access Research Higher Degrees HonoursStudy Area
HonoursCG26 - Master of Marketing Management
CG26 - Master of Marketing Management
At a GlanceInformation on where the program is available, duration, units of credit as well as contacts for further information.
Aims - StructureAn outline of the programs aims, objectives and outcomes, as well as information on the structure of the program.
Course PlansA detailed list of courses and electives required to complete the program.
Career Opportunities
Graduates from the program will be able to operate effectively as marketing professionals in both the domestic and international business environment.
About Marketing Management
It's all about management. At some time in your working life you will have to manage something. It might be a section or department of a company or corporation or in the government sector. It might be a hospital ward or it might be your own business.
The Master of Marketing Management program aims to develop students' knowledge of marketing concepts and key management skills relevant to modern business.
Students will undertake a range of courses specific to the marketing discipline area. In addition to this, students undertake a range of courses designed to develop their management skills and to enable them to apply marketing concepts as part of an organisation's strategic planning processing.