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Course details
This module provides candidates with the theoretical concepts to develop a framework for analysing and evaluating the realities of market position for product in the doctoral candidate's area of research. Upon successful completion of this module, candidates should be able to: Analyse market niche with relevance to the candidate's area of research; Develop a framework for positioning a product relevant to the candidate's area of research; Evaluate the internet market potential for product sales and marketing; Analyse the potential for partnerships and alliances for product realisation in the candidate's area of research.
Course at a glance
| Career: | Postgraduate |
| Credit points: | 8 |
| Requisites: | This course has no pre/co-requisites |
| Student Contribution Band: | 3A |
| EFTSL: | 0.16667 |
Course availability
| Term | Campus |
|---|---|
| 2008 Term One | SYD |
| 2008 Term Two | SYD |
| 2008 Term Three | SYD |
Course evaluation reports
Course evaluation results may be accessed using the Course Evaluation application in the My.CQU Portal at http://my.cqu.edu.au
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