Programs & Courses 2007
Student Handbook Home: Edition 2
Be What You Want To Be: 13CQUni (132786)
Student Handbook : Honours : Program Group : CG26

CG26 - Master of Marketing Management

Compulsory core courses:

Students must complete all of the 4 following courses:

Course Code Course Name
ACCT20051 Accounting Information for Decision Making
ECON20023 Economics for Business
MGMT20124 People, Work & Organisations
MRKT20019 Marketing Management
Marketing Management courses:

Students must complete 5 of the following courses:

Course Code Course Name
MRKT20018 Global Marketing
MRKT20021 Consumer and Organisational Buyer Behaviour
MRKT20024 Integrated Marketing Communications
MRKT20025 Market Research
MRKT20026 Service Product Marketing
MRKT20027 Internet and Electronic Marketing
Capstone courses
Students must complete both of the following courses. Students should be aware that these courses are designed as capstone courses and should be taken as late as possible in their programs of study. Students should also be aware that MGMT29001 Strategic Integration is a double-weighted course and involves twice the workload and assessment tasks of a normal postgraduate course.
Course Code Course Name
MGMT20112 Strategy Development and Initiatives
MGMT29001 Strategic Integration

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