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Course details
In this course, students examine the promotional function and its role in an organisation's marketing program. Topics include the integration of advertising with other promotional mix elements, advertising and promotional plans, creative development, media planning and strategy, and the advertising and promotions budget. Special emphasis will be placed on the practice of advertising, sales promotions, and new media in IMC.
Course at a glance
| Career: | Postgraduate |
| Credit points: | 8 |
| Requisites: | Prerequisite courses of MRKT20019 and MRKT20021 |
| Student Contribution Band: | 2 |
| EFTSL: | 0.16667 |
Course availability
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