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Course details
Most tourism activities take place at destinations, and the success of most tourism businesses is reliant on the competitiveness of the host destination. This course examines the specialised nature of destination marketing to enhance students' understanding of the opportunities, challenges and constraints facing destination marketing organisations in an increasingly competitive tourism market place.
Course at a glance
| Career: | Undergraduate |
| Credit points: | 6 |
| Requisites: | TOUR11013 OR MRKT11029 |
| Student Contribution Band: | 2 |
| EFTSL: | 0.12500 |
Course availability
| Term | Campus |
|---|---|
| This course is not offered for this handbook year | |
Course evaluation reports
Course evaluation results may be accessed using the Course Evaluation application in the My.CQU Portal at http://my.cqu.edu.au
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