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Course details
This course covers the essential elements of both consumer and business-to-business relationship marketing. Both applications are addressed in terms of how relationships are initiated and developed, their role in the management of customers, and their significance in contributing to enhanced competitive advantage. The assessment for the course comprises two assignments, one for each focus.
Course at a glance
| Career: | Undergraduate |
| Credit points: | 6 |
| Requisites: | Prerequisite: MRKT 11029 or MRKT 11028 |
| Student Contribution Band: | 2 |
| EFTSL: | 0.12500 |
Course availability
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