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Be What You Want To Be: 13CQUni (132786)
CG04 - Bachelor of Professional Communication
CG04 - Bachelor of Professional Communication
At a GlanceInformation on where the program is available, duration, units of credit as well as contacts for further information.
Aims - StructureAn outline of the programs aims, objectives and outcomes, as well as information on the structure of the program.
Course PlansA detailed list of courses and electives required to complete the program.
Career Opportunities
Public relations consultant, communications officer, event manager, media and marketing officer, promotions and publicity officer, management consultant, promotional writer/editor, speechwriter, professional communicator, community relations, media liaison.
About Professional Communication
This degree aims to produce graduates who can communicate effectively within an organisational environment, specifically within a corporation communication or public affairs contexts. Public relations is fundamental to modern management practice. It is as relative to community, non-profit, and government sectors as it is to the corporate and private sector. Organisations depend on public relations professionals to devise and implement strategies for effective creation and maintenance of an appropriate public profile, employee relations, reputation and crisis management. This three year degree is designed so that graduates will be able to write, analyse, research and evaluate results within a public relations context. Accreditation with the Public Relations Institute of Australia (PRIA) is pending for this degree program.