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ACCT AINV ALLH AQUA ARTH ARTS AUDV AVAT BIOH BIOL BIOT BLAR BLCN BLOC BLSV BMED BMSC BOTN BUSN CHEM CHIR CNSL COIS COIT COMM COMT CQUN CREA CULT DGTL DNCE DRMA ECOM ECON EDCU EDEC EDED EDEL EDFE EDHE EDSE EDVT ENAC ENAE ENAG ENAM ENAR ENCO ENEA ENEC ENEE ENEG ENEM ENEP ENEV ENIM ENMG ENML ENMM ENPG ENPO ENRG ENSD ENSE ENTA ENTC ENTE ENTG ENTI ENTM ENTZ ENVH ENVR ESSC EVST FAHE FARM FILM FINC FSEH GENE GEOG GEOH GOVP HIST HLPB HLTH HLTP HMGT HMSC HRMT HUMT IEXC INDG JALC JAPN JAZZ JOUR LAWS LITR LNGC LNGE LOTE MARN MATH MBIO MDWF MEDI MEDS MGMT MMST MNTR MQPR MRKT MUSC NHLT NHPE NURS NUTR OCCT OCHS OLTC ORAL PERF PHRM PHYG PHYS PMSC PODI PPMP PROP PSIO PSYC RAIL RELG SAFE SCIE SKIL SOCL SOWK SPCH SREC STAT SWHS THTR TOUR VART WELF WRIT ZOOLJOUR19024 Public Relations & the Media
Course details
An understanding of the relationship between media and public relations is vital to the success of raising and maintaining a public profile for an organisation. This course introduces students to media management theories and concepts, and teaches students skills that form the basis of media liaison. These include writing press releases, preparing talent, targeting effective media, and knowledge of the difference between print and broadcast media practice. By the end of the course, students will be expected to have enough understanding of media practice to be able to develop strategies for using the media to support public relations activities and an organisation's goals.
Course at a glance
| Career: | Undergraduate |
| Credit points: | 6 |
| Requisites: | This course has no pre/co-requisites |
| Student Contribution Band: | 1 |
| EFTSL: | 0.12500 |
Course availability
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