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Course details
Most countries now have economies in which service products represent over 50% of GDP. This course focuses on the place that service products have in modern service economies, and the marketing and management implications of firms and not-for-profit organisations. A solid foundation of theory is laid on which practical applications can be addressed. The course also specifically covers the intregration of marketing, management and customer relations in competitive markets.
Course at a glance
| Career: | Postgraduate |
| Credit points: | 8 |
| Requisites: | Prerequisitie course of MRKT20019 |
| Student Contribution Band: | 2 |
| EFTSL: | 0.16667 |
Course availability
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