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Course details
This course involves students directly in the writing of detailed, integrated marketing plans and the evaluation of plans. There is also a focus on the actual implementation of the marketing planning process and the Marketing Plan document. Both Annual Marketing Plans and new Product/Brand Plans will be included.
Course at a glance
| Career: | Undergraduate |
| Credit points: | 6 |
| Requisites: | Prerequisite: MRKT 11029 or MRKT 11028 |
| Student Contribution Band: | 2 |
| EFTSL: | 0.12500 |
Course availability
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