The Bachelor of Business (Specialisation) program is designed for students whose career aspirations may be best served by undertaking a business degree with an emphasis on a specialist area supported by a second complementary major. Rather than specialise in one specific field of business operations, students are given the opportunity to undertake studies across a range of business and other related disciplines. This approach may suit students who believe that they will be better served in their careers by acquiring an understanding of a wide range of business areas and operations, rather than specialising in a single business area or function.

The specialisation can be selected from the following options:

• Marketing
• Consumer Marketing
• Human Resources Management
• Tourism
• Information Systems
• Management
• Law and Taxation
• Economics and Finance
• Administration
• E-Commerce

The program provides a flexible degree pathway, offering a diverse range of courses which gives you the opportunity to obtain broad-based skills in a business environment. It will equip students with a sound skills base regarding business operations within Australia and internationally. Emphasis will focus on graduates becoming more diversified rather than specialists. However, a base is provided to enable students to proceed to specialist functional areas by additional study and may lead to recognition by the appropriate professional body.

Career options
marketing, human resources, management, business administration, tourism, operations management, law & taxation, economics & finance, education management, sports and fitness management

To satisfy the requirements for the award students must complete a program of 24 courses (144 units of credit) which comply with the requirements stated below.

Students must complete:

• 9 compulsory courses (unless the Dean of the Faculty of Business & Law approves otherwise) courses listed below
• Either BUSN11015 Applied Business Research or MATH11246 Quantitative Methods A (students undertaking the Information Systems or the Economics & Finance specialisation MUST take Quantitative Methods A)
• Satisfy the requirements of two discipline specialisation plans consisting of one specified specialist six-course plan as nominated for the chosen degree specialisation and one additional elective six-course plan.
• The chosen plans must include at least ONE Business & Law specified six-course specialist plan, except Information Systems where both six-course specialist plans are taken from the Faculty of Informatics & Communication.

• 2 elective courses, selected from any 6 point undergraduate course offered by CQU, subject to approval by the Dean. A maximum of 12 Level 1 courses may be credited towards the Bachelor of Business (Specialisation) program.

(Each six-course specialist plan has 6 technical specialist courses, which includes at least 4 advanced level courses.)

The six-course plans are listed on the Plans for Business Programs page.

Hong Kong students should note the only degree specialisation available on this campus is the Administration specialisation.

Singapore students should note that the only degree specialisation available on this campus is Marketing.

Shanghai students - The final year of the Bachelor of Business (Entrepreneurship) is available to students at Shanghai.  Students at the Shanghai delivery site study through LaSalle-DHU International Design College.