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ACCT AINV ALLH AQUA ARTH ARTS AUDV AVAT BIOH BIOL BIOT BLAR BLCN BLOC BLSV BMED BMSC BOTN BUSN CHEM CHIR CNSL COIS COIT COMM COMT CQUN CREA CULT DGTL DNCE DRMA ECOM ECON EDCU EDEC EDED EDEL EDFE EDHE EDSE EDVT ENAC ENAE ENAG ENAM ENAR ENCO ENEA ENEC ENEE ENEG ENEM ENEP ENEV ENIM ENMG ENML ENMM ENPG ENPO ENRG ENSD ENSE ENTA ENTC ENTE ENTG ENTI ENTM ENTZ ENVH ENVR ESSC EVST FAHE FARM FILM FINC FSEH GENE GEOG GEOH GOVP HIST HLPB HLTH HLTP HMGT HMSC HRMT HUMT IEXC INDG JALC JAPN JAZZ JOUR LAWS LITR LNGC LNGE LOTE MARN MATH MBIO MDWF MEDI MEDS MGMT MMST MNTR MQPR MRKT MUSC NHLT NHPE NURS NUTR OCCT OCHS OLTC ORAL PERF PHRM PHYG PHYS PMSC PODI PPMP PROP PSIO PSYC RAIL RELG SAFE SCIE SKIL SOCL SOWK SPCH SREC STAT SWHS THTR TOUR VART WELF WRIT ZOOLCOMM12017 Public Relations Management
Course details
Public Relations Management examines the growth and changing role of public relations as a management tool and introduces major PR techniques including media, corporate, community, employee and industrial relations, marketing communication and public affairs. A major focus of the course is the creative preparation of a professional public relations plan of action. Australian and overseas public relations cases are analysed by students in developing their understanding of the cultural, social and technological differences in societies on the Asia-Pacific Rim. NOTE: This same course was previously named 'Public Relations A'.
Course at a glance
| Career: | Undergraduate |
| Credit points: | 6 |
| Requisites: | Prerequisite: Minimum of 36 Units |
| Student Contribution Band: | 2 |
| EFTSL: | 0.12500 |
Course availability
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