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ACCT AINV ALLH AQUA ARTH ARTS AUDV AVAT BIOH BIOL BIOT BLAR BLCN BLOC BLSV BMED BMSC BOTN BUSN CHEM CHIR CNSL COIS COIT COMM COMT CQUN CREA CULT DGTL DNCE DRMA ECOM ECON EDCU EDEC EDED EDEL EDFE EDHE EDSE EDVT ENAC ENAE ENAG ENAM ENAR ENCO ENEA ENEC ENEE ENEG ENEM ENEP ENEV ENIM ENMG ENML ENMM ENPG ENPO ENRG ENSD ENSE ENTA ENTC ENTE ENTG ENTI ENTM ENTZ ENVH ENVR ESSC EVST FAHE FARM FILM FINC FSEH GENE GEOG GEOH GOVP HIST HLPB HLTH HLTP HMGT HMSC HRMT HUMT IEXC INDG JALC JAPN JAZZ JOUR LAWS LITR LNGC LNGE LOTE MARN MATH MBIO MDWF MEDI MEDS MGMT MMST MNTR MQPR MRKT MUSC NHLT NHPE NURS NUTR OCCT OCHS OLTC ORAL PERF PHRM PHYG PHYS PMSC PODI PPMP PROP PSIO PSYC RAIL RELG SAFE SCIE SKIL SOCL SOWK SPCH SREC STAT SWHS THTR TOUR VART WELF WRIT ZOOLTOUR19008 Managing Tourism Demand
Course details
Tourism demand is generally regarded as elastic and therefore susceptible to a certain amount of manipulation and relatively rapid change. This course considers the nature of tourism demand; the factors which may influence demand patterns for attractions and destinations; and the conceptual frameworks of the destination and marketing mixes as the bases for developing strategies for the management of tourism demand in instances where demand needs to be stimulated; or in situations where demand needs to be dampened in the interests of avoiding detrimental environmental, social and economic impacts.
Course at a glance
| Career: | Undergraduate |
| Credit points: | 6 |
| Requisites: | Prerequisite: TOUR 11013 and BUSN 11014 OR TOUR 11009 and BUSN 11014 OR MRKT 11029 and BUSN 11014 |
| Student Contribution Band: | 2 |
| EFTSL: | 0.12500 |
Course availability
| Term | Campus |
|---|---|
| This course is not offered for this handbook year | |
Course evaluation reports
Course evaluation results may be accessed using the Course Evaluation application in the My.CQU Portal at http://my.cqu.edu.au
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