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Course details
This course is designed to provide students with knowledge and practical skills in the identification, application and evaluation of marketing strategy. Aspects that are covered include: conducting a marketing audit, identifying and selecting a suitable marketing strategy, setting goals, selecting strategies, identifying suitable tactics and evaluating your selections. Students are required to complete a marketing strategy document as part of the course assessment.
Course at a glance
| Career: | Postgraduate |
| Credit points: | 8 |
| Requisites: | Prerequisite: MGMT 20093 |
| Student Contribution Band: | 2 |
| EFTSL: | 0.16667 |
Course availability
| Term | Campus |
|---|---|
| This course is not offered for this handbook year | |
Course evaluation reports
Course evaluation results may be accessed using the Course Evaluation application in the My.CQU Portal at http://my.cqu.edu.au
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