HMSC13025 Sport Marketing

Course description

The principles and practices associated with marketing of community and commercial sporting services. Special focus is directed toward the skills of service marketing. It is intended that students gain theoretical knowledge and practical skills in sponsorships, public relations, promotions, fundraising and ticketing applied to sport. It is a requirement of this course to have access to the CQU website and the Internet.

Course at a glance

Faculty: Faculty of Arts, Health and Sciences
Career: Undergraduate
Units of credit: 6
Requisites: This course has no pre/co-requisites
Student Contribution Band: Band 2
EFTSL 0.12500

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Course availability

Term Campuses
T2 FLEX: ROK