EDED20440 Market Positioning

Course description

This module provides candidates with the theoretical concepts to develop a framework for analysing and evaluating the realities of market position for product in the doctoral candidate's area of research. Upon successful completion of this module, candidates should be able to: Analyse market niche with relevance to the candidate's area of research; Develop a framework for positioning a product relevant to the candidate's area of research; Evaluate the internet market potential for product sales and marketing; Analyse the potential for partnerships and alliances for product realisation in the candidate's area of research.

Course at a glance

Faculty: Professional Doctorate Management Committee
Career: Postgraduate
Units of credit: 8
Requisites: This course has no pre/co-requisites
Student Contribution Band: Band 1
EFTSL 0.16667

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Course availability

Term Campuses
T1 FLEX: HTD: ROK: SYD
T2 FLEX: HTD: ROK: SYD