The principles and practices associated with marketing of community and commercial sporting services. Special focus is directed toward the skills of service marketing. It is intended that students gain theoretical knowledge and practical skills in sponsorships, public relations, promotions, fundraising and ticketing applied to sport.
It is a requirement of this course to have access to the CQU website and the Internet.
CQU CRICOS Provider Codes: QLD - 00219C; NSW - 01315F; VIC - 01624D
This handbook was correct as at: 16-06-2003