CQU logo CQU homeCQU azCQU enquiries
CQU handbook
[Previous]    [Table of Contents]   [Check Course Availability]

HMSC13025  Sport Marketing

The principles and practices associated with marketing of community and commercial sporting services. Special focus is directed toward the skills of service marketing. It is intended that students gain theoretical knowledge and practical skills in sponsorships, public relations, promotions, fundraising and ticketing applied to sport.

Central Queensland University Handbook
This handbook was correct as at: 07-May-2002

CQU homeCQU azCQU enquiries