TOUR20005  Global Studies in Thematic Tourism

Globally, the tourism product is becoming increasingly differentiated as a result of changing demand patterns and preferences of tourists. Consequently, various thematic tourism products are emerging within the global tourism scene. This course examines the current themes such as special event tourism, the MICE (meetings, incentives, conferences and exhibitions) industry, cultural tourism and indigenous tourism. The historical background of theme development, prevalent markets, socio-cultural, environment and economic impacts, promotion and emerging opportunities and future directions are considered. The course enables students to engage in an independent research project relating to one of the tourism themes.