header
CQU logo CQU homeCQU azCQU enquiries
CQU handbook
[Previous]    [Table of Contents]   [Check Course Availability]

MRKT20026  Marketing of Service Products


This course focuses on the difficulties of marketing service products and on the differences with marketing goods. A solid foundation of theory is laid on which practical applications can be addressed. The importance of, and integration with, customer service and relationship marketing are also addressed.


Central Queensland University Handbook
This handbook was correct as at: 07-May-2002
Disclaimer





CQU homeCQU azCQU enquiries
footer