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MRKT20023  Selling & Direct Marketing

This course will involve students in the theory and practice of effective personal selling. The increasingly important aspect of higher level negotiations with customers and suppliers will also be covered. The role of the sales manager and the discipline of sales management will be examined. Finally, the course will cover the role of direct marketing, telemarketing, direct mail and data base management in the promotions mix.

Central Queensland University Handbook
This handbook was correct as at: 07-May-2002

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