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MRKT20020  Advanced Marketing Strategy

This course is designed to provide students with knowledge and practical skills in the identification, application and evaluation of marketing strategy. Aspects that are covered include: conducting a marketing audit, identifying and selecting a suitable marketing strategy, setting goals, selecting strategies, identifying suitable tactics and evaluating your selections. Students are required to complete a marketing strategy document as part of the course assessment.

Central Queensland University Handbook
This handbook was correct as at: 07-May-2002

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