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MRKT20018  International Marketing

This course focuses on the management skills, techniques and strategies needed to incorporate the marketing concept into the framework of world markets. Students will learn how to evaluate overseas marketing within a conceptual framework to form a basis for business and marketing decisions, to manage the economic, cultural and physical factors involved, and to plan, organise, develop and monitor international markets.

Central Queensland University Handbook
This handbook was correct as at: 07-May-2002

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