EDED20412  Market Positioning

This module provides candidates with the theoretical concepts to develop a framework for analysing and evaluating the realities of market position for product in the doctoral candidate’s area of research. The purpose of this module is to provide doctoral candidates with theory and practice for conceptualising product position in a market relevant to the doctoral candidate’s area of research should be able to:

• Analyse market niche with relevance to the candidate’s area of research
• Develop a framework for positioning a product relevant to the candidate’s area of research
• Evaluate the Internet market potential for product sales and marketing
• Analyse the potential for partnerships and alliances for product realisation in the candidate’s area of research.