Public relations is a function of modern management. It is relevant to community affairs and government as well as to the corporate sector. In the contemporary world, organisations depend on public relations professionals to devise and implement strategies for effective employee relations, crisis management, and maintenance of an appropriate public profile (see the CQUniversity glossary for definition of a dual award, available from http://www.cqu.edu.au/glossary). Graduates will have the ability to research, analyse, and plan strategically by setting objectives and evaluating results. They will have many career opportunities.

The Bachelor of Business (Specialisation)/Bachelor of Professional Communication requires the successful completion of 32 courses/192 units of credit over 4 years. 

In order to graduate from this program students will be expected to complete

• 13 courses from Professional Communication (the communication project, the six course core plan in Public Relations and the six course core plan in Communication Practice);
• 8 core business courses;  
• 1 business major (8 courses); and
• 3 elective courses from the courses offered in the Bachelor of Business degree, providing prerequisites are satisfied.

Available business majors include:

• Marketing
• Human Resource Management
• Management
• Information Systems
• Supply Chain Management
• Tourism
• Property
• Sustainability
• Accounting