The program aims to:

• provide all students with a range of experiences that will enable them to conceptualise, plan, manage, produce and effectively manage within a creative enterprise context;
• ensure that theoretical perspectives and administration skills are integral to, embedded and articulated throughout all courses such that creativity, innovation and enterprise are applied to creative enterprise practices;
• prepare award students to approach further postgraduate studies; and
• engage students in a range of practices across related areas of the creative enterprise and allied support garnering (funding) activities.

To be eligible to graduate with a Master of Creative Enterprise (Specialisation) degree, students must complete 8 courses (64 units of credit) to satisfy the requirements for the award.