Public relations is a function of modern management. It is relevant to community affairs and government as well as to the corporate sector. In the contemporary world, organisations depend on public relations professionals to devise and implement strategies for effective employee relations, crisis management, and maintenance of an appropriate public profile.  (See the CQUniversity glossary for definition of a double degree, available from http://www.cqu.edu.au/glossary). Graduates will have the ability to research, analyse, and plan strategically by setting objectives and evaluating results. They will have many career opportunities.

The Bachelor of Business (Specialisation)/Bachelor of Professional Communication requires the successful completion of 32 courses/192 units of credit over four years. These courses are provided by the Faculty of Business and Informatics and the Faculty of Arts, Humanities and Education.

In order to graduate from this program students will be expected to complete 12 courses from professional communication comprising a professional communication plan and a professional skills plan, 6 core business courses and 8 courses from a major in business, plus 6 electives courses.

• Available business majors include: Marketing, Human Resources Management, Management, and Information Systems.
• The courses in professional communication comprise a professional communication plan and a professional skills plan.