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Program Level
Select Study Level Undergraduate Postgraduate Bridging and Access Research Higher Degrees HonoursStudy Area
HonoursCG26 - Master of Marketing Management - no new enrolments
Program Aim
The Master of Marketing Management program aims to develop students' knowledge of marketing concepts and key management skills relevant to modern business.
Students will undertake a range of courses specific to the marketing discipline area. In addition to this, students undertake a range of courses designed to develop their management skills and to enable them to apply marketing concepts as part of an organisation's strategic planning processing.
Graduates from the program will be able to operate effectively as marketing professionals in both the domestic and international business environment.
Program Structure
Students must complete 12 courses to graduate with the Master of Marketing Management program.
These courses will include:
- 4 compulsory core courses;
- 5 Marketing Management courses; and
- 3 capstone courses.