The program aims to:

1. provide all students with a range of experiences that will enable them to conceptualise, plan, manage, produce and effectively manage within a creative enterprise context;
2. ensure that theoretical perspectives and administration skills are integral to, embedded and articulated through all courses such that creativitiy, innovation and enterprise are applied to creative enterpise practices;
3. prepare award students to approach further postgraduate study; and
4. engage students in a range of practices across related areas of the creative enterprises and allied support garnering (funding) activities.