The primary purpose of this program is to prepare graduates for one of the fastest growing professions of the decade - electronic commerce. Over the next decade, it is expected that electronic commerce will pervade and drastically change the world of business exchange. The program provides students with a solid foundation in the development of electronic commerce and internet applications, and is a practical program with a multidisciplinary focus.

The Bachelor of Electronic Commerce  was developed with the support of industry leaders and incorporates a mix of commerce, communication, multimedia and Internet technology which will make graduates highly attractive to potential employers. Students can combine suitable courses from other disciplines to form quantitative streams supporting careers in tourism, decision science, human resource management, accounting, marketing, public relations, journalism, management, education and health.

To obtain a Bachelor of Electronic Commerce, a student must complete a total of 24 courses comprising:

• Schedule 1: twelve core courses
• Schedule 2: six courses from a specialisation study area
• Schedule 3: six elective courses

The number of level one courses is not to exceed twelve.