The Bachelor of Creative Enterprise program offers students an opportunity to specialise in cross-disciplinary studies associated with the generation, application and exploitation of creative, ingenious and imaginative knowledge. Students will learn clear skills in managing information, in thinking creatively and innovatively, in applying existing knowledge to new problems or situations, and in developing flexibility in future-oriented entrepreneurial, technological and generic skills. Graduates will be at the forefront of cultural and creative developments, and will be able to take their place in the workforce as potential leaders in a global knowledge based-economy. The program provides scope for the student to specialise in a particular creative enterprise discipline.

The degree is structured around two key premises: performance and entrepreneurial. The performance premise focuses the degree to the talents and aspirations of students as well as the context of specific professional activities associated with work in creative industries. The entrepreneurial premise provides the student with a strategy and an opportunity to create a future in the creative industries for themselves. It is these two premises that make the degree distinctive to the market and which ensures graduates are employable at its completion. Importantly these two premises will act as a planning framework for course identification and subsequent offerings.