Programs & Courses 2005
Student Handbook Home: Edition 2
Be What You Want To Be: 13CQUni (132786)
Student Handbook : Honours : Program Group : CF69

CF69 - Master of Management (Marketing)

1 compulsory course
Course Code Course Name
MGMT20124 People, Work & Organisations
Plus 3 marketing courses
Course Code Course Name
MRKT20019 Marketing Management
MRKT20021 Consumer and Organisational Buyer Behaviour
MRKT20024 Integrated Marketing Communications
Plus 4 courses from:
Course Code Course Name
MRKT20018 Global Marketing
MRKT20027 Internet and Electronic Marketing
MRKT20025 Market Research
MGMT20112 Strategy Development and Initiatives
MRKT20026 Service Product Marketing
It is recommended that students undertake the course MGMT20112 Strategy Development & Initiatives as late as possible in their program of study.
Plus 1 elective
from the postgraduate courses offered by the Faculty of Business & Law or another postgraduate course with approval from the Dean.

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