Public relations is a function of modern management. It is relevant to community affairs and government as well as to the corporate sector. In the contemporary world, organisations depend on public relations professionals to devise and implement strategies for effective employee relations, crisis management, and maintenance of an appropriate public profile. (See the CQU Glossaryfor definition of a double degree, available from http://www.cqu.edu.au/glossary). Graduates will have the ability to research, analyse, and plan strategically by setting objectives and evaluating results. They will have many career opportunities.

Career options

Public relations officer, human resources officer, business manager, government administrator, media & marketing officer, promotions & publicity officer, advertiser, journalist, management consultant, marketing manager.

The Bachelor of Business (Specialisation) / Bachelor of Professional Communication requires the successful completion of 32 courses (192 units of credit) over four years. These courses are provided by the Faculty of Business and Law and the Faculty of Informatics and Communication.

Students will be expected to complete 13 courses (the equivalent of two plans) from the Faculty of Informatics & Communication plus seven core courses and one six course specialisation from the Faculty of Business & Law, and six elective courses from any undergraduate program in the University.

• Students should be aware that the only specialisations included on a testamur will be: HRM, Marketing, Law & Taxation, Consumer Marketing, Tourism, Economics & Finance, Management, Administration, E-Commerce.
• The courses from the Faculty of Informatics and Communication should comprise a prescribed plan and an elective plan.